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pimlane

Manage it once.Right everywhere.

More marketplaces, more countries, no extra work. Pimlane gets your products onto more than 25 channels, checked and in your customers’ language.

  • From €149 per month
  • Cancel monthly
  • Hosted in Europe
Any language
ten set up, from German to Romanian, more on request
25+ channels
ready-made templates, your own mapping, more any time
Direct via API
Amazon, eBay, Kaufland, OTTO, Leroy Merlin and more marketplaces
In Europe
hosted by IONOS, a German provider

Sound familiar?

Product data eats your time.

Every marketplace wants it differently.

Amazon, Kaufland and OTTO want their own attributes. And your team maintains everything three times.

Rejected over one field.

Main colour missing, invalid EAN, no image. You only find out when the listing doesn’t go live.

Translations all over the place.

French in one file, Italian in the next, colours translated again every time.

New channel, new project.

Instead of a simple mapping, the data work starts from zero again.

Features

Everything in. Nothing extra.

From the first import to the finished listing. All in one place, and Pimlane shows you what is still missing.

Product data

Everything about a product. In one place.

Change it once, every channel gets it.

SKU, EAN, texts, prices, stock, dimensions, attributes and images in one record. See at a glance what is released and what is still a draft.

  • Your own attributes and categories
  • Change many products at once, right in the list
  • From draft to release in clear steps

Quality

Find errors before the marketplace does.

Fewer rejected listings, more time for selling.

Every product shows how complete it is. Before export, Pimlane checks against the channel template and shows a preview.

  • Completeness from 0 to 100 per product, with a list of gaps
  • EAN with check digit validation
  • Feedback from connected marketplaces appears on the product

Multilingual

Any language. One record.

New countries without new files.

Title and description per language, right on the product. The glossary translates colours and materials once, for every product.

  • Choose your main language and the languages you maintain
  • Every channel gets the language it needs
  • Interface in German, English, Spanish and French

Variants

Variants, neatly grouped.

Colours and sizes stay one family.

Pimlane groups variants and gives every channel the shared group code, for example as the parent ID.

  • Up to three axes, such as colour, material or dimensions
  • The group code goes into every feed and export

Images

One folder in. Every image matched.

Assign hundreds of images without touching each one.

Upload a whole folder. Pimlane reads the SKU or EAN in each file name and matches every image to the right product.

  • Up to 20 images per product, in a fixed order
  • Duplicate images are detected

Import and export

Your data moves in.

What you have today simply comes along.

From your shop, your ERP or a file, as Excel, CSV or JSON: Pimlane suggests the column mapping and shows in a dry run what changes. Nothing is deleted.

  • Empty cells change nothing
  • Duplicate SKUs in the file are reported
  • Export as CSV, XML or JSON, in every language you maintain

Team

Your team. Each in their role.

Everyone works along, nothing gets mixed up.

Admins, editors and viewers see and change exactly what their role allows. The history shows who changed what and when.

  • Every company sees only its own data
  • In the browser and as an app on your phone’s home screen
  • Two-factor sign-in available for every account

Channels

One record. Many channels.

More than 25 channels, each in the right format: as a file, as a feed link or via FTP and SFTP. Amazon, eBay, Kaufland, OTTO and Leroy Merlin are connected directly via API, and we connect new ones at any time.

Marketplaces

Directly via API or as a feed in the marketplace’s format.

AmazoneBayKaufland.deOTTO MarketGalaxusHood.deManoManoLeroy Merlin+ More

Price comparison

Product lists for comparison sites.

idealobilliger.deCHECK24Geizhals+ More

Your own channels

Map fields freely, for any other recipient. We add new templates and interfaces on request.

Custom template+ More on request

Advertising

Catalogues for shopping ads and social networks.

Google Merchant CenterMetaTikTokPinterestMicrosoft Shopping+ More
SourcePimlane or the export from your shop and ERP, via link, FTP or file
MappingMap fields to the template, with suggestions
RulesShorten and combine texts, convert values
OutputFile, feed link or FTP, on a schedule

Brand names belong to their respective owners. Naming them does not imply a partnership.

Jonas MüllerFrederic von Borries
Jonas Müller and Frederic von Borries, Managing Directors

Who’s behind it

Built from everyday marketplace work.

Pimlane is a product of Brand Palace GmbH, based in Eschborn, Germany. Behind it are Jonas Müller and Frederic von Borries, with years of experience in online retail. We sell on Amazon, Kaufland and OTTO ourselves and maintain exactly this kind of product data every day. That’s why we set up Pimlane together with you, knowing what each marketplace really requires.

More about Brand Palace

Our own daily marketplace operations
Personal onboarding, not self-service
Hosted in Europe

Who it’s for

Is Pimlane right for you?

A good fit if you

  • sell on two or more marketplaces
  • manage between 500 and 25,000 items including variants
  • keep your product data in Excel or several systems today

Less of a fit if you

  • run a single online shop with only a few products
  • need an enterprise PIM with custom data models and approval processes across many departments

Pricing

Clear prices. Cancel monthly.

One price per package, feeds and marketplace integrations included. Users and feed channels are unlimited in the Pro package. All prices excl. VAT.

Start

For getting started on marketplaces

€149€124per monthper month, billed annually

or €124 per month billed annually€1,490 per year

Items incl. variants
up to 1,000
Marketplaces via API
1
Users
3
Feed channels
5
Support

Email, reply within 2 business days

One-time onboarding€290
Book a demo
Recommended

Growth

For sellers on multiple marketplaces

€299€249per monthper month, billed annually

or €249 per month billed annually€2,990 per year

Items incl. variants
up to 5,000
Marketplaces via API
3
Users
10
Feed channels
15
Support

Email, reply within 1 business day, one review call per quarter

One-time onboarding€790
Book a demo

Pro

For large catalogues and many channels

€549€458per monthper month, billed annually

or €458 per month billed annually€5,490 per year

Items incl. variants
up to 25,000
Marketplaces via API
all
Users
unlimited
Feed channels
unlimited
Support

Phone and email, dedicated contact

One-time onboardingfrom €1,490
Book a demo

Included in every package

  • Product data, variants and up to 20 images per product
  • Multilingual with glossary
  • Quality check before every export
  • Import from shop, ERP, Excel, CSV and JSON
  • Export as file, feed link, FTP and SFTP on a schedule
  • Fetching orders and confirming shipment
  • Roles, history and two-factor login
  • Hosted in Europe

Agency

For service providers with several client companies

from €990from €825per monthper month, billed annually

or from €825 per month billed annuallyfrom €9,900 per year

Everything in Pro, plus several client companies kept separate in one login, with a company admin per client. Onboarding from €2,500.

Add-ons

+2,500 items
€49 per month
Additional marketplace via API
€49 per month

Custom channel templates and data preparation by our team are available on request.

What does onboarding include?

Start · €290
Import one file, map columns, set up one channel, 60-minute onboarding session
Growth · €790
Up to three files, up to three channels with attribute and category mapping, two onboarding sessions
Pro · from €1,490
All existing data and images, all booked channels, Leroy Merlin categories, team training

All prices in euros, excluding VAT. Offer for businesses only.

Monthly packages can be cancelled at the end of any month, annual packages run for 12 months. Each variant counts as an item, translations do not.

How it works

Live in four steps.

We set up Pimlane together with you. There is nothing to install.

1

Book a demo

In 30 minutes we show you Pimlane using examples from your range.

2

30-day pilot

We import part of your data and set up one channel.

3

Onboarding

We import all data from your shop, your ERP, your files or your marketplace export and set up your channels.

4

Get going

Your team maintains products in Pimlane, your channels stay up to date.

FAQ

Frequently asked questions

Who is Pimlane for?

For retailers and brands selling on multiple marketplaces with 500 to 25,000 items including variants. There is a dedicated package for agencies.

How much does Pimlane cost?

From €149 per month (excl. VAT) for up to 1,000 items, with 3 users and 5 feed channels. Users and feed channels are unlimited in the Pro package. One-time onboarding starts at €290. Pay annually and get two months free.

What data can I import?

The export from your shop or ERP, and any Excel, CSV or JSON file. Pimlane suggests the column mapping and shows in a dry run how many products would be added or updated. Upload images as a folder; Pimlane matches them by SKU or EAN.

Will an import delete anything?

An import never deletes a product. It adds and updates; empty cells change nothing, filled cells take the value from your file.

Which languages can I use?

Ten languages are set up: German, English, French, Italian, Spanish, Portuguese, Polish, Czech, Slovak and Romanian. We add more on request. Each channel receives the language it needs.

How does data reach my channels?

As a file, a link for regular retrieval, via FTP or SFTP, or directly via API to Amazon, eBay, Kaufland, OTTO, Leroy Merlin and other marketplaces.

We already use an ERP or online shop. Does Pimlane fit?

Yes. Pimlane connects through your system’s export, for example from Shopware, JTL, Shopify or plentymarkets, via link or FTP and automatically on a schedule if you like. Pimlane then becomes the central place for product data and quality checks. We add further integrations on request.

Who can see my data?

Your team, with the roles company admin, editor and viewer; we set up the accounts for you. Every company sees only its own data. Our team also has access for setup and support. You can protect every account with two-factor sign-in.

Data is stored on a server of IONOS SE in a data centre in Europe.

Do I need to install anything?

No. Pimlane runs in the browser and can be added to your phone’s home screen as an app.

Can I export my data again?

At any time, as CSV, XML or JSON, in every language you maintain.

How do I cancel?

Monthly packages at the end of any month by email, annual packages at the end of the term.

Free marketplace check

How ready is your product data for the next marketplace?

Request the check and we will send you a secure link for your export file with up to 500 products. We check it against the requirements of your target marketplace, such as Amazon, Kaufland or OTTO, and send you a report on what’s missing within two business days. Free, no obligation.

How the check works

Enquiry

Let’s talk about your products.

Tell us briefly what you sell and where. We will get back to you personally within one business day.

  1. 1We get in touchpersonally, by email or phone, within one business day.
  2. 2We discuss your goalsproducts, channels and what is missing today.
  3. 3You receive a quotethat fits your range.

Thank you, your enquiry has arrived. We will get back to you within one business day.

That did not work. Please check your details or write to hello@pimlane.com.

What can we do for you?

For the marketplace check, we will then send you a secure link for your export file.

Which channels? (optional)

We only use your details to answer your enquiry. More in our privacy policy.

Thank you, your enquiry has arrived.

We will get back to you within one business day. A confirmation is on its way to your email address.